These guys have been in the TV business and shot a nice video.
They have business in Atlanta doing this. It was my understanding this was not "leagal" but maybe they know something we don't.....

You could use gdaltranslate.gdal_translate -of GTiff myFile.jpg myFile.tifThis will actually give you a geoTiff, not a tiff with a world file.
gdaltranslate is one of the commandline utilty tools that are part of gdal [gdal.org/]. gdal is used by both OpenSource and ESRI (raster only) tools to provide support for reading/writing raster and vector data. For windows, the easiest way to install it is to either use the OSGEO4W installer or the FWTools installer. The OpenSource Desktop GIS QGIS has a plugin called GDALTools which allows you to do this using a gui tool.